Two accounts, with the real numbers.

The situation

Exotic Animal Supply sells feed and supplies to zoos, breeders, and pet owners from a Shopify store. When I started in May 2026 the store had no blog, and its product pages weren't answering the questions buyers were searching.

What I did

• Planned and wrote 18 articles between July and September 2026, grouped by the brands the client makes money on: BioWorma, Mazuri, Standlee, Valu-Pak, ZuPreem, and Purina AquaMax.
• Wrote the Mazuri dealer page.
• Checked every dosing and nutrition claim against the manufacturer's datasheet. That check caught a live product page listing a supplement dose at 0.1 oz per 100 lbs when the label says 1.6 oz. I corrected it.
• Investigated a ranking drop on the client's most important product. The cause was stock: three of four warehouses were at zero. Rankings recovered after the restock, and no SEO change was needed.
• Found 22 pages linked from the main menu that returned an error to Google and could not be crawled.

What I'd do differently

Several articles rank on page one and get almost no clicks, which points to weak titles. I'd have tested titles in month two instead of publishing more articles.

The situation

Whalls Group recruits correctional officers and executives for jails, prisons, and state departments. Nearly all of its search traffic went to articles for job seekers. The people who hire Whalls Group (wardens, HR directors, administrators) had very little written for them.

What I did

• Wrote or rewrote 18 articles for facility decision-makers, on overtime costs, vacancy costs, retention, outsourced recruiting, and executive search.
• Wrote four service pages: state Department of Corrections staffing, county jail staffing, federal correctional staffing, and correctional staffing.
• Worked inside strict content rules: every statistic traced to a source I had read in full, no invented numbers, and one focus phrase placed in the H1, title, description, and first 100 words.
• Rewrote titles and descriptions on the five core service pages, added structured data, and audited internal links across the blog.

What I'd do differently

The job-seeker articles still get most of the traffic. I'd have added links from those articles to the service pages in the first month, since some readers of those posts work in facility management.